THE 3LA BLOG
Insights, audits and tactics for getting cited by ChatGPT, Claude, Perplexity and Gemini — written by the team who built 3LA.
LLMs hallucinate about companies, prices, key people and mandates - and it's costing NGOs, universities, research bodies, financial institutions, political actors and agencies real leads and real trust. Here's the background of the Entity Accuracy Engine, and exactly who I built it for.
Classical AI SEO tools grade your content with an LLM. The Three-Layer Approach measures - deterministically - whether AI can find, trust and cite you. Here's the honest comparison. This article was first published on nettpilot.com
ChatGPT, Claude, Perplexity and Gemini do not share a user base. They share a category name. A 2026 study found only ~11% of domains cited by ChatGPT are also cited by Perplexity. Here is the field guide to a platform-segmented GEO strategy.
Why one additional layer separates content optimisation from AI citability - and what every major competitor is missing.
Most audits cover two layers. The one they skip is where AI visibility is decided.
We've built the first ChatGPT Shopping audit tool for e-commerce sites. After testing with major Norwegian retailers, we discovered critical issues that could prevent your products from being recommended to 800M+ weekly ChatGPT users.
Your team uploads GSC and Bing reports. Our AI cross-references them, detects AI citation patterns, and surfaces the pages that matter. Here's how Search Insights turns raw search data into strategic decisions.
3LA.ai has launched the 3LA Content Optimizer, a tool that transforms existing text into a high-performing format structured for humans, search engines, and AI agents. Integrated with WordPress via a free plugin, it ensures your content is scannable, semantically correct, and ready for AI retrieval.
The 3LA Quick Audit Widget is a lightweight, embeddable lead generation tool that provides instant Three-Layer Approach scores for any website. Here are the embedding instructions for you to use on your agency website.
Headlines, FAQs, blog posts, product descriptions - Pippa creates content that works for humans, ranks on Google, and gets cited by AI agents.
Meet Ulf - not your typical AI chatbot. He's the digital strategist who analyzes your website across all three layers and speaks plain language.
She's the strategist behind the strategist - an AI assistant with an almost frightening ability to identify exactly what's wrong and how to fix it.