Field notes for AI visibility
Research, practical methods and product insights from the team behind the Three-Layer Approach. Explore how content is read by people, search engines and AI systems.
- 3LA Content Optimizer: Bridge the Gap Between SEO and AI Visibility
Boost your content's reach with the 3LA Content Optimizer. Optimize for humans, search engines, and AI agents with one click. Integrated with WordPress.
- 3LA Content Optimizer vs. the alternatives
Why one additional layer separates content optimisation from AI citability - and what every major competitor is missing.
- 3LA Quick Audit Widget
The 3LA Quick Audit Widget is a lightweight, embeddable lead generation tool that provides instant Three-Layer Approach scores for any website.
- AI SEO Tools Comparison in 2026: A Strategist's Honest Take
An honest, technical comparison of AI SEO tools - and why entity-building via the Three-Layer Approach (3LA) is the logical evolution beyond classical SEO.
- Entity Accuracy Engine - Why we built it and who it's for
The background of the Entity Accuracy Engine: monitoring and correcting what LLMs say about NGOs, universities, financial institutions, political actors and B2B brands - and how to run a free AI brand check.
- For webshop owners: Introducing the 3LA ChatGPT Shopping Readiness Audit
Discover what we learned building and testing the first ChatGPT Shopping audit tool. Real insights from Norwegian e-commerce sites, critical bugs fixed, and how to optimize your store for 800M+ weekly users.
- How do third-party citations affect generative engine optimization?
Third-party citations directly dictate whether your brand is recommended or ignored by generative AI engines.
- Inside the Mind of Kira: The AI Strategist Who Perfected Ulf
Discover how Kira, the AI product strategist, refined and perfected the Three-Layer Approach through detailed feedback and strategic thinking.
- Meet Nickolass Jensen: The Mind Behind the Three-Layer Approach
Discover the story behind Nickolass Jensen, the Norwegian digital strategist who created the revolutionary Three-Layer Approach framework.
- Pippa: Your AI Content Partner Who Actually Gets It
Try Pippa, the AI content creator who writes engaging, SEO-optimized, AI-friendly content that converts.
- Search Insights: The Executive Dashboard Your SEO Team Didn't Know They Needed
Turn Google Search Console and Bing data into actionable intelligence. Track AI citations, discover dark opportunities, and generate GEO-optimized content briefs — all in one dashboard.
- The Story of the Glass Jar
To understand why I've spent the last year building [3LA.ai](https://threelayerapproach.com), we need to go back 25 years.
- Ulf: The AI Analyst Who Actually Understands Your Website
Discover Ulf, the AI analyst who revolutionizes website auditing by analyzing human engagement, SEO, and AI discoverability in plain language.
- Your GEO Strategy Is Failing Three Out of Four AI Audiences
Only ~11% of domains cited by ChatGPT are also cited by Perplexity. If your GEO is built around one engine, you are structurally invisible to the other three. Platform-segmented GEO field guide.
- Your SEO Audit has a missing Layer
Most audits cover two layers. The one they skip is where AI visibility is decided.