AI usage & bots
3LA recognises the major AI crawlers — GPTBot, ClaudeBot, PerplexityBot, Google-Extended and more — and measures how they interact with your content to quantify AI visibility.
Compare like-for-like AI usage figures
AI usage reports may count active users, visits, prompts or market share. These are not interchangeable. Read each figure with its source, date, geography and definition before comparing ChatGPT, Gemini, Claude, Perplexity or other products.
Use adoption data to prioritise research
A large global audience does not prove that your customers use a particular model for a particular task. Combine adoption research with your own audience knowledge and repeated prompt tests. Keep training crawlers, live retrieval agents and human referral visits separate when analysing how AI products reach your site.