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FROM THE BLOG
Latest field notes.
Entity Accuracy Engine - Why we built it and who it's for
LLMs hallucinate about companies, prices, key people and mandates - and it's costing NGOs, universities, research bodies, financial institutions, political actors and agencies real leads and real trust. Here's the background of the Entity Accuracy Engine, and exactly who I built it for.
AI SEO Tools Comparison in 2026: A Strategist's Honest Take
Classical AI SEO tools grade your content with an LLM. The Three-Layer Approach measures - deterministically - whether AI can find, trust and cite you. Here's the honest comparison. This article was first published on nettpilot.com
Your GEO Strategy Is Failing Three Out of Four AI Audiences
ChatGPT, Claude, Perplexity and Gemini do not share a user base. They share a category name. A 2026 study found only ~11% of domains cited by ChatGPT are also cited by Perplexity. Here is the field guide to a platform-segmented GEO strategy.