ChatGPT, Claude, Gemini and Perplexity answer questions in your field every day — whether you sell something, run a public service or represent a sector. This check shows whether you get named, what stance the answers take, and which sources they rely on.
THE PROBLEM
As buying journeys shift from search results to AI conversations, insight disappears. Most companies have no idea whether they are recommended, ignored, or described from the wrong sources.
AI does not mention you when customers ask about your category. Competitors get the recommendation instead.
Models describe you from directories, old press, or third-party sites — not from your own content.
When AI ranks alternatives you land at the back. Without data it is impossible to prioritize.
WHAT YOU GET
Not a generic score. A snapshot of how the models that matter actually handle your brand.
Which models mention you when asked about your category — and which leave you out entirely.
We pull facts from your own domain and check whether what AI says matches, drifts, or contradicts.
Who gets pulled up ahead of you when AI compares alternatives in your category.
Concrete signals on what to fix first — content, entity signals, or authority.
The accuracy score uses your website as ground truth. For full per-prompt fact-checking — with your own curated ground truth and drift alerts over time — you need the paid Entity Accuracy Engine.
HOW IT WORKS
Questions follow your organisation’s role and selected focus: visibility, reputation or factual accuracy.
Name, domain, category, business type. We tailor the prompts and models to your situation.
A handful of realistic question variants across multiple AI models. In parallel we read your own website to have something to compare against.
Visibility, accuracy, sources, and competitors — plus clear signals on what to fix first.
No commitment — just insight you cannot get from Analytics or Search Console.
Start free checkVisibility tests whether you are mentioned without being named in the question. Reputation asks directly about your organisation and examines the tone of the answer. Factual accuracy compares claims with the information available on your website. These are different tests, not three labels for the same score.
Review the questions, models and cited sources alongside the result. A small set of answers is not a complete account of public opinion or a definitive fact check. If your website blocks the crawler, the report cannot use its content as a reliable comparison source. Recurring monitoring belongs in the broader 3LA workflow.
It probes ChatGPT, Claude, Gemini and Perplexity with realistic questions. Choose visibility, reputation or factual accuracy as focus area.
Results in approximately 60 seconds. No login or credit card required.
Visibility tests organic citation. Reputation examines tone. Factual accuracy compares AI claims with your website content.
Yes. Every answer shows the URLs the model cited so you can verify each claim.
Review cited sources and tone. If visibility is low, use the three-layer audit. For ongoing monitoring, upgrade to Brand Analyzer.
FROM THE BLOG
Optimize your AI visibility budget. Discover smart strategies to prevent credit waste, avoid data gaps, and maximize insights across AI visibility platforms. Learn more today.

A review of one audit report found four figures that did not hold up. We traced each one to the code, fixed it, and changed how the audit judges a page: by what kind of page it is. The growing amount of AI-slop is why 3LA now focus on precision even more.

AI visibility tools answer three different questions. Is my site built so AI can read and trust it? How often does AI mention me? Is a change in those mentions real? Classic SEO suites answer the first question only partly. Daily trackers such as Peec AI and Profound answer the second, across many engines. The Three-Layer Approach (3LA) answers the first with deterministic structural scoring and the third with repeated sampling and confidence intervals. Most teams need more than one of these. The useful thing is to know which question each tool is actually answering.