What is AI actually saying about you?
ChatGPT, Claude, Gemini and Perplexity answer questions in your field every day — whether you sell something, run a public service or represent a sector. This check shows whether you get named, what stance the answers take, and which sources they rely on.
- Are you named when someone asks AI about your role or field?
- What stance does AI take when asked about you directly?
- Which sources do the models rely on when describing you?
THE PROBLEM
You have dashboards for Google. Not for what AI says.
As buying journeys shift from search results to AI conversations, insight disappears. Most companies have no idea whether they are recommended, ignored, or described from the wrong sources.
Invisible
AI does not mention you when customers ask about your category. Competitors get the recommendation instead.
Wrong sources
Models describe you from directories, old press, or third-party sites — not from your own content.
Losing the comparison
When AI ranks alternatives you land at the back. Without data it is impossible to prioritize.
WHAT YOU GET
Four concrete answers
Not a generic score. A snapshot of how the models that matter actually handle your brand.
Visibility per model
Which models mention you when asked about your category — and which leave you out entirely.
Accuracy vs. your website
We pull facts from your own domain and check whether what AI says matches, drifts, or contradicts.
Competitive landscape
Who gets pulled up ahead of you when AI compares alternatives in your category.
Prioritized next steps
Concrete signals on what to fix first — content, entity signals, or authority.
What this check does not do
The accuracy score uses your website as ground truth. For full per-prompt fact-checking — with your own curated ground truth and drift alerts over time — you need the paid Entity Accuracy Engine.
HOW IT WORKS
From form to insight in about a minute
Questions follow your organisation’s role and selected focus: visibility, reputation or factual accuracy.
You provide the brand
Name, domain, category, business type. We tailor the prompts and models to your situation.
We run the check
A handful of realistic question variants across multiple AI models. In parallel we read your own website to have something to compare against.
You read the report
Visibility, accuracy, sources, and competitors — plus clear signals on what to fix first.
See what AI says about you.
No commitment — just insight you cannot get from Analytics or Search Console.
Start free checkChoose what you want to measure
Visibility tests whether you are mentioned without being named in the question. Reputation asks directly about your organisation and examines the tone of the answer. Factual accuracy compares claims with the information available on your website. These are different tests, not three labels for the same score.
Read a check as a snapshot
Review the questions, models and cited sources alongside the result. A small set of answers is not a complete account of public opinion or a definitive fact check. If your website blocks the crawler, the report cannot use its content as a reliable comparison source. Recurring monitoring belongs in the broader 3LA workflow.
FROM THE BLOG
Latest field notes.
Entity Accuracy Engine - Why we built it and who it's for
LLMs hallucinate about companies, prices, key people and mandates - and it's costing NGOs, universities, research bodies, financial institutions, political actors and agencies real leads and real trust. Here's the background of the Entity Accuracy Engine, and exactly who I built it for.
AI SEO Tools Comparison in 2026: A Strategist's Honest Take
Classical AI SEO tools grade your content with an LLM. The Three-Layer Approach measures - deterministically - whether AI can find, trust and cite you. Here's the honest comparison. This article was first published on nettpilot.com
Your GEO Strategy Is Failing Three Out of Four AI Audiences
ChatGPT, Claude, Perplexity and Gemini do not share a user base. They share a category name. A 2026 study found only ~11% of domains cited by ChatGPT are also cited by Perplexity. Here is the field guide to a platform-segmented GEO strategy.