3LA Overview
A view in the 3LA platform that combines Digital Footprint, AI visibility (AIR) and Social Reach into one overall score, and shows which lens is holding it back.
This term is part of the 3LA EntityMap → /entitymap.html
Related terms
Digital Footprint
toolThe foundation layer in 3LA: maps how present, consistent and authoritative a brand's signals are across external sources such as business registers, Wikidata and directories.
LayerScore
coreThe 3LA score (LayerScore™) is a weighted composite: L1 Human × 30% + L2 Search × 40% + L3 AI × 30%, on a scale of 0–100. Search carries the highest weight because search infrastructure underpins AI retrieval. LayerScore measures structural readiness, not observed AI citations.
Brand Analyzer
toolA 3LA platform product that tracks brand mentions and citations in answers from ChatGPT, Claude, Gemini, Perplexity and Mistral. Gives Share of Model data and benchmarks AI visibility against competitors. Uses the Capability Profile as its source of truth.
