Glossary — the 3LA vocabulary · 3LA.ai

The 3LA glossary defines the vocabulary of AI visibility and GEO — from citation rate and Share-of-AI-Voice to structured data and the three-layer audit.

GLOSSARY

The 3LA glossary

Clear definitions for the vocabulary of AI visibility and Generative Engine Optimization: citation rate, Share-of-AI-Voice, GEO, structured data, the three-layer audit and more.

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tool

Capability Profile

The central brand truth source in the 3LA platform. Defines brand name, product name, tagline, description, services, products, value propositions, key features, ICP (industries, roles, company size, pains), competitors, target regions, tone of voice, must-include terms, avoid terms, and methodology across L1/L2/L3. Auto-fills from domain crawl using Gemini. All Brand Analyzer probes, Content Optimizer outputs, and Pippa's Studio sessions are derived from this profile.

The central brand truth source in the 3LA platform. Defines brand name, product name, tagline, description, services, products, value propositions, key features, ICP (industries, roles, company size, pains), competitors, target regions, tone of voice, must-include terms, avoid terms, and methodology across L1/L2/L3. Auto-fills from domain crawl using Gemini. All Brand Analyzer probes, Content Optimizer outputs, and Pippa's Studio sessions are derived from this profile.

This term is part of the 3LA EntityMap → /entitymap.html

Related terms

FROM THE BLOG

Latest field notes.

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Entity Accuracy Engine - Why we built it and who it's for

LLMs hallucinate about companies, prices, key people and mandates - and it's costing NGOs, universities, research bodies, financial institutions, political actors and agencies real leads and real trust. Here's the background of the Entity Accuracy Engine, and exactly who I built it for.

AI SEO Tools Comparison in 2026: A Strategist's Honest Take

AI SEO Tools Comparison in 2026: A Strategist's Honest Take

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Your GEO Strategy Is Failing Three Out of Four AI Audiences

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