Share of Model
How often a brand is named in AI answers to relevant questions, compared with named competitors. The AI counterpart to share of voice.
This term is part of the 3LA EntityMap → /entitymap.html
Related terms
Share of AI Voice (SOAV)
metricThe share of AI-generated answers within a category where your brand is mentioned, the primary KPI for GEO strategy, analogous to Share of Voice in traditional marketing.
Brand Analyzer
toolA 3LA platform product that tracks brand mentions and citations in answers from ChatGPT, Claude, Gemini, Perplexity and Mistral. Gives Share of Model data and benchmarks AI visibility against competitors. Uses the Capability Profile as its source of truth.
Citation Rate
metricThe share of AI answers, for a defined set of prompts, in which a brand or URL is cited as a source. Measured in Brand Analyzer across ChatGPT, Claude, Gemini, Perplexity and Mistral. Not to be confused with Citation Frequency Rate (CFR), which relates AI citations to search impressions.
