Citation Frequency Rate (CFR)
A 3LA metric that relates AI citations to search impressions: CFR = AI citations ÷ search impressions × 100. It shows how much of the search demand a page already captures is turned into citations in AI answers.
This term is part of the 3LA EntityMap → /entitymap.html
Related terms
Citation Rate
metricThe share of AI answers, for a defined set of prompts, in which a brand or URL is cited as a source. Measured in Brand Analyzer across ChatGPT, Claude, Gemini, Perplexity and Mistral. Not to be confused with Citation Frequency Rate (CFR), which relates AI citations to search impressions.
Dark Opportunities
GEOA page with meaningful impressions in Google Search Console and Bing Webmaster Tools that does not appear as a cited source in AI answers. Findable through traditional search, but invisible to AI.
Search Insights
toolA 3LA tool that imports Google Search Console data and joins impressions, clicks and positions with audit scores. Pages with high traffic and a weak L3 score are flagged as top priority.
LayerScore
coreThe 3LA score (LayerScore™) is a weighted composite: L1 Human × 30% + L2 Search × 40% + L3 AI × 30%, on a scale of 0–100. Search carries the highest weight because search infrastructure underpins AI retrieval. LayerScore measures structural readiness, not observed AI citations.
