AI VISIBILITY · LIVE

If humans don’t understand you, AI won’t choose you.

Before content can rank, convert or get cited, it has to make sense to people. 3LA scores your content across humans, search engines and AI agents.

Free. No email needed. Results in ~30 seconds.

brands tracked
284
AI prompts run
14.3K
invisible to AI
16%
AI VISIBILITY · LIVE

Which AI models mention your brand — and which ones act like you don't exist?

3LA tracks your AI visibility three ways: direct probes to LLMs, AI agent detection in your server logs, and actual AI-referred traffic via analytics. Choose which models matter for your industry — and get the full picture, not estimates.

WEBSITES & BRANDS WE'VE ANALYSED

  • Ahrefs logo
  • Aleydasolis logo
  • Authoritas logo
  • Bolig logo
  • Bovg logo
  • Dnt logo
  • Elevenlabs logo
  • Energipakka logo
  • Faceshot logo
  • Frend logo
  • Nettpilot logo
  • Otterly logo
  • Posten logo
  • Preferium logo
  • Semrush logo
  • Strawberry logo
  • Surferseo logo
  • Synaro logo
  • Technobridge logo
  • Telenor logo
  • Threelayerapproach logo
WEEKLY STANDINGS · 60-DAY MOMENTUM

While you’re reading, competitors are moving.

Real brand websites. Real audits. Ranked by Δ AI visibility score between first and most recent audit in window.

3LA leaderboard — top brands by AI visibility score delta over the last 60 days. Based on 1188 completed audits.
RANKBRANDMOVE
Not enough data yet.Websites need at least 2 completed audits in the window to enter the board.

Data: 1188 completed 3LA audits, window 60 days. Ranking = Δ(latest − first) L3 AI score per brand (min 2 audits). Updated 18 May 2026, 15:33 UTC.

TRUSTED BY

Built by practitioners, used in the wild.

3LA was forged in the agency trenches and is now used by brands and agencies across the Nordics to track what AI says about them.

  • I highly recommend the 3LA platform! It only took a short time from when I joined the waiting list until I was approved and could receive three free analyses. My first impression was brilliant – I found myself saying 'Wow!' and 'You guys have to see this!' The platform provides genuinely valuable insight. A major plus is that the report is clear and accessible from anywhere, and the fact that it can be used on both Shopify and WordPress is truly seamless.
    Marianne Vikne

    Marianne Vikne

    Web Editor, former Head of SEO at Komplett Group and SEO Advisor at Try · Rolfsenshop.no

  • I was lucky enough to test 3LA in the beta version and found it to be a very useful and user-friendly tool – regardless of technical expertise. The analysis you receive provides concrete, actionable suggestions for website improvements and makes it easy to take steps that actually yield results. Additionally, the tool is cost-effective, both in terms of licensing and time spent. Highly recommended! )
    Karianne Berg

    Karianne Berg

    Senior Communications Manager · Martinsen & Duvholdt | Skanska

  • The Three-Layer Approach (3LA) is a groundbreaking service! In the report, you don't just learn what is wrong with your site, but also what you should do to improve it – specifically tailored to you.
    Nina Furu

    Nina Furu

    Textbook author and course instructor · Lærebokforfatter og kursleder - ninafuru.no

See all testimonials →
AI USAGE · NOW

How people use AI right now.

Over 2 billion people encounter AI-generated answers monthly - through chat, search, and autonomous agents

1-1.5B

Chat LLM Users

ChatGPT alone now reaches around 900 million weekly active users, while Google’s Gemini app has surpassed 750 million monthly active users across Google’s ecosystem. Claude has become the quiet enterprise giant, growing from under 3 million to nearly 19 million monthly users and 10x traffic in a year, driven by safety‑focused models and products like Claude Code. Together with rising platforms like Perplexity, these chat‑LLMs now serve well over a billion people every month.

Your opportunity:Structured, citable content gets referenced across all platforms.
2B+

AI in Search

Google’s Gemini powers AI Overviews that already appear in roughly 15–25 percent of searches, depending on country and query intent, reaching around 2 billion monthly searchers. This gives Google a structural distribution advantage: many people now consume AI‑generated answers inside search results without ever opening a separate chatbot. Together with AI search engines like Perplexity – which serves around 30–33 million monthly users and hundreds of millions of queries – AI is quickly becoming the default interface for information discovery.

Key insight:AI‑svar i søk når nå flere mennesker enn alle chat‑apper til sammen – hvis innholdet ditt ikke er optimalisert for AI‑synlighet og sitater, er du usynlig i den raskest voksende delen av søk.
20-40%

Agentic AI

Agentic AI – tools that can plan, execute, and coordinate tasks across systems – is moving from pilots to production. Analyst collections for 2026 estimate that 20–40 percent of enterprise workflows will be touched by AI agents, and Anthropic’s Claude Code alone has raced to a multi‑billion‑dollar run‑rate by automating developer tasks. As more of the web is consumed via agents that read, summarize, research, and publish without human page visits, content that is not machine‑readable simply drops out of the opportunity set.

Critical shift:If AI agents cannot understand, structure, and trust your content, they will never select it for their users – and you lose visibility to all four GEO audiences simultaneously

The Zero-Click Economy: Users shop in ChatGPT, get answers from Gemini, and let Copilot draft emails - without ever visiting your website.

If your content isn't optimized for AI citations, you're invisible to billions of daily AI interactions.

See the full AI usage breakdown and platform scorecard →

Data last updated: May 2026

284domains audited
Across Nordic and global sites
16%are invisible to AI
Not cited by ChatGPT or Google AI
+31pts AI visibility
After a targeted 3LA optimization

What you actually get

  • Audit your content across three layers - humans, search, and AI
  • Get concrete scores and a prioritized fix list
  • See which AI agents and search bots visit your site - and understand what they are looking for but not finding
Three-layer analysisLive
Human clarity72
Search visibility58
AI citation readiness34

Ready to see what ChatGPT, Claude and Gemini actually think of your content?

Free. No email needed. Results in ~30 seconds.

FAQ

Frequently Asked Questions

Straight answers about the Three-Layer Approach, GEO scoring and what changes when AI becomes the main distribution channel.

  • 3LA is an AI visibility framework that scores every piece of web content on three layers: L1 Human (readability, trust signals, UX), L2 Search (technical SEO, structured data, Google ranking signals), and L3 AI/GEO (how often ChatGPT, Claude, Perplexity and Gemini cite your brand in answers). You get a single number out of 100 and concrete actions to lift it.
GO DEEPER

Related resources

FROM THE BLOG

Latest field notes.

View all posts
Your GEO Strategy Is Failing Three Out of Four AI Audiences
Insights

Your GEO Strategy Is Failing Three Out of Four AI Audiences

ChatGPT, Claude, Perplexity and Gemini do not share a user base. They share a category name. A 2026 study found only ~11% of domains cited by ChatGPT are also cited by Perplexity. Here is the field guide to a platform-segmented GEO strategy.

May 3, 2026
3LA Content Optimizer vs. the alternatives
Guides

3LA Content Optimizer vs. the alternatives

Why one additional layer separates content optimisation from AI citability - and what every major competitor is missing.

Apr 4, 2026
Your SEO Audit has a missing Layer
Insights

Your SEO Audit has a missing Layer

Most audits cover two layers. The one they skip is where AI visibility is decided.

Mar 16, 2026